This fb reports number possess the information you ought to write plan, reports, presentations, and much more, including leading demographics.
Facebook is the greatest of the many social networking sites, undoubtedly, based on pretty much every assess. In this post, we construct 47 current fb statistics—updated for 2021—that confirm this huge platform still is a necessity for marketers in virtually every field.
Let’s check out the fb statistics that make a difference to internet marketers this year.
Get the complete Digital 2021 document —which contains on-line actions facts from 220 countries—to read locations to focus their social marketing efforts and ways to improve focus on the audience.
General Facebook statistics. 1. fb enjoys 2.74 billion month-to-month productive people
That’s a growth of 12% year-over-year from Sep 2019.
If there’s one stat that shows the necessity of including myspace into your marketing strategy, this can be it. There’s virtually no other platform that offers this type of go.
2. myspace hits 59% associated with the world’s social networking population
It’s the only social platform to reach more than half of most social networking users.
3. Twitter could be the world’s third-most visited website
it is outranked just by Google and YouTube. When individuals spend time on the web, there’s a high probability they’re spending it on Facebook.
4. myspace could be the second-most downloaded software
And Twitter Messenger are no. 7. Only TikTok sounds myspace for downloads.
Once more, this indicates exactly how predominant fb is during our very own daily life, whether on the internet or on the cell phones.
5. Facebook transforms 17 years of age in 2021
Level Zuckerberg founded 1st type of “The myspace” on February 4, 2004. The majority of high-schoolers have never understood a world without Twitter.
There’s no doubt that when it comes to those 17 years, fb has actually firmly founded it self because the spot we get our reports, discover more about new products, and keep in touch with family, parents, and people, as you’ll see inside the myspace data below.
6. 63per cent of myspace personnel are boys
The firm might working on increasing variety within its staff, and also the percentage of male workforce is actually trending lower from 69% in 2014. But men nevertheless compose nearly all staff members at Twitter, and so they fill a whopping 75.9% of technical parts.
Facebook individual research
7. 57% of Facebook’s audience is actually male
And 43% try feminine. (myspace restricts its sex stating to male and female.) For evaluation, Instagram is practically just as divide between women and men.
8. 32.4per cent of Facebook’s audience is actually aged 25-34
That’s the largest audience segment by years. Another prominent class are aged 18-24, representing 23.5per cent of Facebook’s readers. Best 4.7per cent of Facebook’s market is 65 or old, and simply 5.8percent was 17 or subordinate.
9. 95percent regarding the U.S. society over-age 12 understands Twitter. 10. 63% from the U.S. populace over-age 12 makes use of myspace
That happen to be the 5% with never been aware of the social media behemoth? Good concern.
While practically all Americans discover Twitter, about two-thirds of society really utilizes it.
That’s down from increased of 67percent in 2017, but upwards from 61% a year ago.
While that’s the overall figure, the portion of American grownups utilizing Facebook differs by age groups:
- 64% of 12- to 34-years olds
- 74percent of 35- to 54-year-olds
- 52% of the 55 and over
11. Only 8.9percent of Facebook’s readers is in the U.S.
Yes, we just said nearly all Us americans need Facebook: the system achieves 190,000,000 people in the usa.
But evaluate that to 310,000,000 people in India. Nearly all of Facebook’s readers life not in the United States.
12. The fastest growing part for Facebook may be the Middle Eastern Countries and Africa (13.6%)
That’s with Asia at 10.7%. Twitter can still developing in European countries and North America, and noticed 8.7% progress globally in 2020.
But Facebook is really dropping consumers in Germany, Japan, Switzerland, and southern area Korea.
13. 83per cent of Canadians need a Twitter account
That’s the most notable social platform undoubtedly in Canada. By comparison, 51percent have actually an Instagram profile.
14. 53% of U.S. Twitter customers believe the platform to protect her information and confidentiality
That implies 47per cent don’t. As well as the 53percent who do confidence Facebook, 23per cent just achieve this “somewhat.” That’s the lowest confidence levels among internet sites.
Cultivating a long-term partnership together with your myspace associations often helps conquer their particular misgivings concerning circle. Ensure they see the great things about appropriate your.
For more Twitter individual data, check-out all of our article on myspace class all marketers must know.
Myspace usage research
15. Twitter consumers invest 34 minutes every day by using the system
eMarketer got forecast a date conscious dating fall at some point allocated to myspace in 2020, nevertheless pandemic altered that. What exactly are fb customers performing during those 34 mins? Continue reading.
16. 79.9per cent of myspace customers best access the working platform on a smart phone
That means they never ever access Facebook on a pc.
By comparison, only 1.7percent of fb people merely access the working platform on a personal computer. And 18.5percent of consumers accessibility fb from both a mobile product and a pc.
When planning your fb advertising positioning, consider which devices your particular audience is most likely to use.